Samson Osijo

Validated and developed innovative product solutions for a UK-based giving platform, focusing on regulatory compliance, cost savings, and market launch strategies.

• Validated product concept with over 250 potential users and charity partners, achieving UK regulatory clearance within 3 months.
• Introduced cost-saving product ideas in payments and card distribution flows, reducing production and fulfillment costs by 28%.
• Led development and launch of an e-commerce merch store, projected to drive £100K+ in annual revenue and increase brand visibility by 40% through influencer collaborations.
• Designed and implemented a go-to-market strategy targeting walk-in grocery shoppers, projected to boost first 3-month user acquisition by over 2,000 users.
• Authored PRDs and managed cross-functional teams (engineering, design, legal, operations) to deliver MVP on schedule, enabling soft launch within 6 months.
• Established analytics and feedback loops to track adoption and sales performance, improving early user engagement and merch conversion rates by 30%.

Led Cloudmall Africa from concept to a fast-growing food-tech platform, achieving N600 million in annual transaction volume and 35% cost savings for over 6,000 users and businesses.

• Spearheaded the founding and scaling of Cloudmall Africa, a food-tech platform, achieving N600 million in annual transaction volume and 35% cost savings for over 6,000 users.
• Secured $50,000 in angel investment, effectively managing investor relations and delivering transparent quarterly performance updates.
• Forged strategic partnerships with HADI Finance and Credit Capital Service Limited, establishing a credit facility that unlocked a $200 million+ market opportunity.
• Enhanced supply chain reliability and competitive positioning through farming community partnerships, directly increasing revenue by 58%.
• Implemented key operational efficiencies, achieving unit economics profitability and increasing average contribution margin by 28% during scaling operations.
• Executed a strategic pivot from quick commerce to an agent-led social commerce model, boosting in-app social interaction by 40% and improving 30-day user retention by 18%.

Directed the full product lifecycle for Cloudmall Africa's multi-sided platform, encompassing User App, Store App, Rider App, Admin Dashboard, and WhatsApp Bot.

• Led the complete product lifecycle from ideation to iteration for a multi-sided platform, including User App, Store App, Rider App, Admin Dashboard, and WhatsApp Bot.
• Conceptualized and launched high-impact features (gamification, social sharing, group-buying) that boosted user retention by 20% and referrals by 35%.
• Optimized payment collection by implementing static virtual account numbers (VANs), improving success rates by 12% and reducing annual transaction charges by 85%.
• Coordinated design sprints and conducted data-driven usability testing, enhancing UX optimization and improving product and feature adoption by 25%.
• Leveraged Mixpanel analytics to optimize user flows, reducing drop-offs and cart abandonment, contributing to sustained platform growth and user engagement.

Designed and executed comprehensive sales and marketing strategies for Cloudmall Africa, driving user acquisition, revenue growth, and market expansion.

• Designed and launched a scalable B2B sales agent network (16 agents), achieving 250% sales growth in H1 2024 and fueling 350% overall revenue growth.
• Executed a high-efficiency Facebook ad strategy for the Ibadan market launch, generating over 15,000 qualified leads at $3 per lead, achieving a 12% conversion rate and driving 60% of new user acquisition.
• Designed a retention and personalized recommendation program based on user purchase patterns, increasing average user ordering frequency by 150% (1x to 2.5x/month) and driving 22% growth in Monthly GMV.
• Designed and executed a comprehensive go-to-market strategy (digital campaigns, referral programs, community clusters) for the Ibadan launch, acquiring 3,500 new users in the first year.
• Implemented agent recruitment, training, and reporting systems with KPIs and performance dashboards to optimize sales, conversion, and retention while driving team accountability.
• Managed end-to-end marketing operations, including content calendar creation, creative direction, ads, and social media strategy, ensuring cohesive market messaging.

Managed product development for a digital banking platform, focusing on loyalty features, data analytics, and user experience to drive growth and satisfaction.

• Aided in developing and launching the Loyalty Management feature, driving retention and increasing signups by 27% through A/B testing of the onboarding flow.
• Optimized the digital banking platform for consumers and SMBs using data analytics, scaling the app to power over $20 million in monthly transaction volume.
• Conducted comprehensive usability and QA testing for key business tools (Inventory Management & Business Analytics), improving user satisfaction by 18%.

Mentored aspiring product managers through structured learning modules, interactive case studies, and assessments.

• Designed and delivered structured learning modules on Product Management.
• Developed comprehensive teaching materials, interactive case studies, and assessments to evaluate student comprehension and practical application.

Mentored 5 startups in product development and go-to-market strategies within an incubator setting.

• Mentored 5 startups within the Leader's Hub incubator, advising on product development and go-to-market strategies.